E-Marketing From An Islamic Perspective And Its Impact On The Performance Of Small And Medium Enterprises : التسويق الإلكتروني من منظور إسلامي وتأثيره على أداء المؤسسات الصغيرة والمتوسطة

Imad Ahmed Salim Al Rawas; Issa Khan; Ilhaamie Abdul Ghani Azmi

Authors

Imad Ahmed Salim Al Rawas PhD Candidate
Issa Khan Senior Lecturer
Ilhaamie Abdul Ghani Azmi Associate Professor

Keywords:

E-Marketing, E-Mail, Content, Social Media, SMEs

Abstract

E-marketing is of great importance in the modern era due to the major changes in the way people interact with the Internet and social media. This article aims to discuss the concept of e-marketing from an Islamic perspective and indicates the extent to which the use of e-marketing methods is compatible with Islamic law. The legality of using each of the following will be researched. Marketing via e-mail, marketing via content, marketing via search engines, marketing via social media, and stating the legal opinion of these means and their weaknesses in terms of enhancing the performance of small and medium enterprises. The study will follow the descriptive approach, as this approach is based on describing the phenomenon in order to reach its causes and the factors that control it and drawing conclusions from it to generalize it. One of the most important results of the study is that electronic marketing methods are permissible according to Sharia law in transactions on the condition of adhering to the Sharia controls for them unless something prohibiting them occurs.

ملخص
التسويق الإلكتروني له أهمية كبيرة في العصر الحديث بسبب التغيرات الكبيرة في طريقة تفاعل الناس مع الإنترنت ووسائل التواصل الاجتماعي حيث تهدف هذه المقالة إلى مناقشة مفهوم التسويق الإلكتروني من منظور إسلامي وبيان مدى توافق استخدام وسائل التسويق الإلكتروني مع الشريعة الإسلامية حيث سيتم البحث في مشروعية استخدام كل من التسويق عبر البريد الإلكتروني والتسويق عن طريق المحتوى والتسويق عن طريق محركات البحث والتسويق عبر وسائل التواصل الاجتماعي وبيان الرأي الشرعي لهذه الوسائل وأهميتها من حيث تعزيز أداء المؤسسات الصغيرة والمتوسطة وسوف تتبع الدراسة المنهج الوصفي، حيث يقوم هذا المنهج على وصف الظاهرة للوصول إلى أسبابها والعوامل التي تتحكم فيها واستخلاص النتائج منها لتعميمها ومن أهم نتائج الدراسة أن وسائل التسويق الإلكتروني مباحة شرعاً في المعاملات على شرط الالتزام بالضوابط الشرعية لها ما لم يطرأ عليها ما يحرمها.

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Author Biographies

Imad Ahmed Salim Al Rawas, PhD Candidate

Department of Shariah and Management, Academy of Islamic Studies, University of Malaya; East Salalah, P.O Box 778, Postal Code 211, Dhofar, Oman.

Issa Khan, Senior Lecturer

Department of Shariah and Management, Academy of Islamic Studies, University of Malaya

Ilhaamie Abdul Ghani Azmi, Associate Professor

Department of Syariah and Management, Academy of Islamic Studies, University of Malaya

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